At Brookfield Residential, we approach each one of our developments with livability and placemaking in mind. We are dedicated to creating spaces that are inclusive, sustainable, and improve the quality of life and wellbeing of all residents.
Placemaking is an essential component of developing a livable community. It is ingrained in who we are and in the iconic and dynamic destinations we craft. Community livability includes both essential needs (transportation, housing, education, etc.) and a variety of desirable, more intangible factors (park space, community connections, culture, etc.) Features that make a community an attractive place to live, work, learn and play.
Making a special place requires weaving together the community and surroundings to create a depth of layered experiences. It means creating a moment in which people want to be a part of; a combination of excitement, sanctuary and evolution.
So how exactly are we measuring and improving livability in our communities?
In 2017, our residential development division began conducting strategic research to uncover what drives resident satisfaction and leads to a greater quality of life. Based on evidence and analysis, this work provides rich insights into residents and a range of new measures to help us incorporate livability into our communities.
We piloted the research with resident surveys in our Alberta and Southern California communities in 2018, to test and refine our approach. We gathered data that provided deep insights into strategies we can use to improve communities through programming and community-specific infrastructure.